New Biodiesel Label

Sustainable Biodiesel Alliance

P.O. Box 6028

Austin, TX 78762

FOR MORE INFORMATION CONTACT

Jeff Plowman

information@fuelresponsibly.org

FOR IMMEDIATE RELEASE

August 10, 2011

Sustainable Biodiesel Alliance Unveils Sustainable Biodiesel Retail Pumps

Austin, TX – The Sustainable Biodiesel Alliance, alongside SBA Business Member companies in three states unveiled the first retail locations scored through the Sustainability Report Card for biodiesel at the nozzle.   SBA Business members participated in this new system that scores biodiesel based on a host of requirements including: biodiesel feedstock type, feedstock origin, how the fuel was produced and how far it travelled to point of sale.  These questions and many others determine a numeric score for the fuel that translates into a Bronze, Silver, Gold or Platinum rating for the biodiesel. This marks the first time a ‘Sustainability’ assurance program has been used for an alternative fuel at the retail level in the United States. Piedmont Biofuels of Pittsboro North Carolina, Pacific Biodiesel Hawaii and Sequential Biofuels Oregon will offer SBA scored sustainable biodiesel at a total of 8 retail pumps in three states, beginning August 1st, 2011. In addition to these 8 locations, the SBA plans on announcing more retail sites across the country throughout the rest of 2011.

“The SBA was founded in 2006 to create an independent certification system for sustainable biodiesel sold in this country” said SBA Executive Director, Jeff Plowman “these are the first of many stations to be scored nation-wide in the coming months.” The SBA teamed up with business members Piedmont Biofuels, Pacific Biodiesel and Sequential Biofuels for the first set of retail locations. “We’ve been waiting for a sustainability labeling system for years,  and we are delighted that our fuel scored at the top.  Not all  biodiesel is created equal.  Thanks to the SBA the driving public now  has a way to discern the difference between one biodiesel and  another,” said Lyle Estill president of Piedmont Biofuels.  “Piedmont is proud to be a member of the SBA and one of the first sites for labeled biodiesel in the U.S.”.

“Transparency is key to making informed decisions” said Jeff Plowman “this scoring tool will help American consumers make informed decisions about their fuel choice and I am confident we will see people choosing a more sustainable product.” While the Sustainable Biodiesel Alliance is still working on an independent third party certification system, the retail biodiesel scoring system is clearly the first step toward accomplishing this goal. American consumers have seen successful programs like the Organic Food Certification and Free Trade Certifications take hold with certified retail products in every sector of consumerism. Sustainable, locally produced fuel is a natural next step in efforts to drive purchasing decisions toward local, environmentally and socially friendly products.

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For more information on the work of the Sustainable Biodiesel Alliance or to become a member visit their web site.

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